A Quote by P. Vasu
I make films according to the taste of the audience.
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The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
My own personal taste in films as a member of the audience was not completely in line with films I was doing.
If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.
I have a particular taste, I do films according to it and promote it accordingly.
I think as a filmmaker one should make all kinds of films. It is not that one should make only one kind of film. I love to see romantic films; I loved watching 'Dilwale Dulhaniya Le Jayenge,' 'Kuch Kuch Hota Hai.' If I make such films, I will make it with my yardstick, according to my parameters.
I refuse to make films where the audience comes for consumption. I make films where you know you are also part of the process.
Seven out of my nine films were hits. 80 per cent of the audience loves my films; the remaining 20 per may be right in their opinion, but that doesn't make me wrong. If I try too hard to woo them, I'd be cheating my core audience.
I firmly believe that emotions are universal, and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.
The taste of a multiplex audience in Amrawati is very different from the taste a multiplex audience in Nariman Point, Mumbai.
The audience loves watching masala films, and I love to make what the audience likes. I also think it is easy to make a masala film.
I watch films, so I know what it is to be there in a theatre as the audience. So I always want to communicate with them when I make films, but that is not the only thing. I also want to say something which I feel deeply, and which I feel I can connect with the rest of the audience.
If the audience shows that it is interested in films portraying strong women, then the producers will be tempted to make such films.
taste governs every free - as opposed to rote - human response. Nothing is more decisive. There is taste in people, visual taste, taste in emotion - and there is taste in acts, taste in morality. Intelligence, as well, is really a kind of taste: taste in ideas.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
I think the audience know which films are aimed at their pocket, and which films are aimed at their soul. There are a lot of films out there made by people who are genuinely trying to make a change.
Indians can identify with the Indian sensibilities, and rather than taking something from foreign films, it is always good to make a movie which has been enjoyed by a certain audience or in a certain part of India and make it available to a larger audience.
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