A Quote by Guy Cook
Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.
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In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.
We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
Infiniti ads are part of an exciting new trend called "Advertising Whose Sole Purpose Is to Irritate You."
In roughly the last century, important experiments have been launched by such charismatic educators as Maria Montessori, Rudolf Steiner, Shinichi Suzuki, John Dewey, and A. S. Neil. These approaches have enjoyed considerable success[...] Yet they have had relatively little impact on the mainstream of education throughout the contemporary world.
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip through the ads, because the culture of advertising is so false and phony that I just... ugh, you know?
I went to a hotel to become a chef and then tried becoming a flight attendant, but no one took me. I then worked in a travel agency and got into advertising and modelling after someone spotted me. So I started doing ads. I did 'Charminar' ad, because of which I got two films.
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
