A Quote by Heather Hart
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.
Related Quotes
I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.
With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
No one really knows the value of book tours. Whether or not they're good ideas, or if they improve book sales. I happen to think the author is the last person you'd want to talk to about a book. They hate it by that point; they've already moved on to a new lover. Besides, the author never knows what the book is about anyway.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
Being able to hear an artist and emulate them has been a huge part of being successful as a producer and co-writer. I think it's a problem when a producer comes in to work with an artist, and you can't hear the artist as well anymore. It's very important to me to be invisible.
What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?
As a reader I feel included a lot in Julie Carr’s hard and beautiful book. I can pretty much hear its author speak—a whispering that enables us into its world . . . a masterfully sutured journey, painfully useful. Sarah—Of Fragments and Lines is a book I know I will return to. And urge it on my friends who have lives too and write in them.
Hollywood would much prefer the author be dead, so that they can buy the book and do what they want to do with it.
I think, to be a successful author, you've got to be part recluse and part show-off.
Cormac McCarthy is my favorite author in the world. I love him so much. There's one book that informs me more than The Road - it's called Suttree. That book is a huge influence on me. I'm not smart enough to emulate him, but he inspires me. He never infiltrates my writing directly. He writes incredibly intelligently about people that are marginalized.
Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.
An author writes a book, and that's the book at that point. And if the author writes the book again, then somehow something has gone wrong, if you see what I mean.
There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
My daughter has seen the transition from struggling screenwriter to successful picture book author, and she's enjoyed it very much because she's a wonderful little kid. And she's always believed in her daddy.
People would much rather argue their own visions and conceptions about a book than engage in a dialogue with the author, because the author could always trump you with, 'I wrote it.'
Whether the author intended a symbolic resonance to exist in her book is irrelevant. All that matters is whether it's there. Because the book does not exist for the benefit of the author, the book exists for the benefit of YOU. If we as readers can have a bigger and richer experience with the world as a result of reading a symbol and that symbol wasn't intended by the author, WE STILL WIN.
