Top 1200 Marketing Strategy Quotes & Sayings - Page 4

Strategy is simply resource allocation. When you strip away all the noise, that's what it comes down to. Strategy means making clear cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

I have spent too long with too many people who have lost loved ones to healthcare-associated infections not to be determined to act on this. There is no tolerable level of preventable infections. The only acceptable strategy is a zero-tolerance strategy.

I used to spend my time more on process than strategy. Now, I prioritize my time around strategy, people, and process.

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.

Japan's diplomatic efforts could have had a broader international perspective. Relations with the U.S. are, of course, the cornerstone of Japan's diplomacy, but the U.S. acts on its global strategy. For instance, Washington suddenly got closer to China in the early 1970s as part of its strategy against the Soviet Union.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

The realization of a sustainable economic development strategy for Maine's Native American communities has always been a priority and a critical element of my administration's overall economic development strategy.

In a period of economic downturn, the overwhelming instinct is to pare back, cut costs, and lay off. If you do that, do so with your strategy in mind. The worst mistake is to cut across the board. Instead, reconnect and recommit to a clear strategy that will distinguish yourself from others.

The key for us is always a multiple-year strategy, and a multiple-year strategy means great products, great customer relationships, and doing solid engineering.

The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.

Most leaders would agree that they’d be better off having an average strategy with superb execution than a superb strategy with poor execution. Those who execute always have the upper hand.

Current levels of Pentagon spending may not be able to support current defense strategy. The answer to this problem is right before our eyes: cut the money and change the strategy. That would be acting in the name of a conception of national security that was truly strategic.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

What is basic guerilla strategy? Guerilla strategy must be based primarily on alertness, mobility, and attack. It must be adjusted to the enemy situation, the terrain, the existing lines of communication, the relative strengths, the weather, and the situation of the people.

We don't mess with squads. Our friend group is not, like, a strategic thing. There's no strategy to our friendships. There's no strategy to the circle of girls. Everyone's, like, bound together for different things.

Our strategy in dealing with patents in Mono is the same strategy that any other software developer would take. In the event of a patent claim, we will try to find prior art to the claim of the patent.

I think humanitarians really feel very awkward and embarrassed about marketing, but it really doesn't matter whether a shampoo gets better marketing. It does matter when a famine or a huge crisis is - oh - well, I hate to use the word 'marketed' better but, you know, is publicized in a way that will be more effective.

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

Just as a company needs a strategy to capture market share, a company needs a strategy to encourage actions that reflect their core values.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

Strategy is important, but trust is the hidden variable. On paper you can have clarity around your objectives, but in a low-trust environment, your strategy won't be executed.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

A bad strategy will fail no matter how good your information is. And lame execution will stymie a good strategy. If you do enough things poorly, you'll go out of business.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Time is not on Gaddafi's side. People ask about the exit strategy. It's Colonel Gaddafi who needs an exit strategy because this pressure will only mount and it will be intensified over the coming days and weeks.

It's not enough to have a strategy for success. Great strategy is available for free online for everything from career success to meeting Mr. or Ms. Right. You must also tell yourself the right story.

First of all, most traders don't have a winning strategy. Second, even among those traders who do, many don't follow their strategy. Trading puts pressure on weaker human traits and seems to seek out each individual's Achilles' heel.

Faith is not a political strategy and should not be a political strategy. If it is being used as a tool to garner votes, to convince people they should support one political party or the other, I think that is a huge mistake.

There must be an opportunity that matches with our strategy. Just because we have a gap, we don't want to go and acquire anything and everything. What we acquire should fit in with our strategy, human resources and market expectations.

If we understand our own times, we will know that we should affirm the reality of God by challenging the domination of materialism and naturalism in the world of the mind. With the assistance of many friends I have developed a strategy for doing this. ... We call our strategy the "wedge."

I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin.

There are people who are better managers than I am. I aspire to be a really good manager, but it's not my natural personality to do the same thing for 14 hours a day. I have a lot of different interests. I really like product and strategy and business strategy, and I think I'm not bad at it.

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.

Chess strategy as such today is still in its diapers, despite Tarrasch's statement 'We live today in a beautiful time of progress in all fields'. Not even the slightest attempt has been made to explore and formulate the laws of chess strategy.

Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to overwhelm their adversaries, the GOP uses huge campaign budgets as a substitute for strategy, thought or issues.

Don't sugar-coat results. Don't make yourself look good when your strategy fails. Don't make others look good if their strategy failed.

The Pentagon is constantly adjusting tactics because they have the flexibility from the White House to do so. The strategy is to help the Iraqi people achieve their objectives and their dreams, which is a democratic society. That's the strategy. The tactics it's important that we stay there and get it done; or we leave. We're not leaving so long as I'm the president. That would be a huge mistake.

What is American strategy first of all? So American strategy is to command the seas, right? The foundation of our power is sea control. Nobody can invade us, but we can invade them.

Without a correct strategy the victory is impossible. But even the most correct strategy cannot give the victory under unfavorable objective conditions.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!

There is no grand strategy. My sensibilities push me in a certain direction. Other actors have different sensibilities. That's all. I think it really is that simple. There's no grand strategy. There are so many variables that I have no control over. I sign on to movies I want to watch, as a fan.

Above all, success in business requires two things: a winning competitive strategy, and superb organizational execution. Distrust is the enemy of both. I submit that while high trust won't necessarily rescue a poor strategy, low trust will almost always derail a good one.

With the level of uncertainty we see today, more people are asking, how can you develop a strategy in a world that keeps changing so fast? They are afraid that a set of rigid principles will hinder their ability to react quickly. I argue that it is precisely at such times that you need a strategy.

[Barack Obama] is sending more troops [to Afghanistan], but they have also realized that we are not going to win that war through guns and tanks. We have to engage the neighbors, and it is good that there is a non-military strategy in addition to a military strategy. It is, at least, encouraging. Whether it will work or not, the jury is still put.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

An effective strategy almost always involves both doing something and not doing something, and knowing when to choose the right alternative. To succeed, the strategy that is chosen ultimately depends on the acquisition of as much information as possible.

Arafat conducts terror; his strategy is the strategy of terror.

Always start at the end before you begin. Professional investors always have an exit strategy before they invest. Knowing your exit strategy is an important investment fundamental.

I believe that you have to understand the economics of a business before you have a strategy, and you have to understand your strategy before you have a structure. If you get these in the wrong order, you will probably fail.

A lot of times, with campaigns or parties, things are cyclical. We need a long-term strategy on how we continue to engage that goes beyond chair to chair. Always, you are balancing resources with your strategy because you have to win elections.

Speed is not part of the true Way of strategy. Speed implies that things seem fast or slow, according to whether or not they are in rhythm. Whatever the Way, the master of strategy does not appear fast.

Hope is not strategy. Hope fits with vision, but we must have a strategy and a process to make our vision become a reality.

Our national-security strategy must drive our military budget, rather than the budget setting our strategy.