Top 1200 Marketing Quotes & Sayings - Page 2

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

I want to change how women think of and feel about marketing. It not only helps women get the results they want, but marketing brings out our best human attributes: true listening, compassion, honesty, and a spirit of service.

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!

As members of a social species endowed with large brains, we are natural-born marketers. Capitalism, the economic system that has elevated innumerable people out of abject poverty and misery, is founded on marketing. Everything that defines your daily existence has the indelible marks of marketing on it.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.

The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

There's a trend in Hollywood at the moment where studio executives are coming from more of a marketing background, and that is challenging. I think one of the problems of marketing executives is that they don't understand how films get made and they're a bit nervous. And that is not the most efficient way to be a studio executive.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

The Encyclopedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The marketing division of the Sirius Cybernetics Corporation defines a robot as "Your Plastic Pal Who's Fun to Be With. The Hitchhiker's Guide to the Galaxy defines the marketing devision of the Sirius Cybernetic Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes.

I'm a marketing genius.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

Marketing is everything and everything is marketing.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.

Marketing is everything.

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin.

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

I think humanitarians really feel very awkward and embarrassed about marketing, but it really doesn't matter whether a shampoo gets better marketing. It does matter when a famine or a huge crisis is - oh - well, I hate to use the word 'marketed' better but, you know, is publicized in a way that will be more effective.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

Marketing is the devil.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

My grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.