A Quote by Ruchi Sanghvi
Engineers love to optimize problems. Now I optimize logistical problems. I ask: 'What's the goal? What are our constraints? What is the optimal, elegant way to get to that goal within those constraints?' I break it down in terms of a data funnel: 'Where in the funnel are we inefficient?' That analytical background really helps.
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We're in the service business by nature, but when we can transition that into ownership things, we love it. Our clients love it, too. We get deluged with offers to get involved with this or that. Silver Lake helps us funnel those opportunities.
The problem is, education in America is sub-optimal because it is an impossible thing to optimize. It necessarily has to be local because different schools face different problems. There are no one-size-fits-all solutions.
A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.
To optimize the whole, we must sub-optimize the parts
Don’t optimize for conversions, optimize for revenue.
I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.
This is one of my favorites. People think of creativity as this sort of unbridled thing, but engineers thrive on constraints. They love to think their way out of that little box: 'We know you said it was impossible, but we're going to do this, this, and that to get us there.'
By using big data, it will also be possible to predict adverse weather conditions, rerouting ships to avoid delays, and monitor fuel data, thereby allowing companies to optimize their supply chains and the way they drive their business.
In a movie you have all these logistical problems; all these practical problems. But you're also going to have people come who can do things that you can't do, and you get to direct their talents.
Problems are hidden opportunities and constraints can actually boost creativity. If you have some crazy ideas in your mind, and that people tell you that it's impossible to make, well, that's an even better reason to want to do it, because people have a tendency to see the problems rather than the final result, whereas if you start to deal with problems as being your allies rather than your opponents, life will start to dance with you in the most amazing way.
Problems are hidden opportunities, and constraints can actually boost creativity.
I was just dying to get out of the constraints of television, and the constraints of the parts I'd been playing. I had taken a bunch of improv classes and was performing with The Groundlings. I wanted to get into more adult, risky stuff.
What are we seeking to achieve? We are seeking to optimize budget spending. I believe that even in such uneasy times we employ a very pragmatic approach towards economic and social issues. We do address major social problems and deliver on our promises to our people.
The act of focusing our mightiest intellectual resources on the elusive goal of goto-less programs has helped us get our minds off all those really tough and possibly unresolvable problems and issues with which today's professional programmer would otherwise have to grapple.
The more constraints I have, the more opportunities I have to be creative to fix those constraints.
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