A Quote by Antoine Fuqua
My experience of test screenings is that you don't know what kind of mood people are going to be in, and sometimes the studios accept what Joe Blo says - and this guy could just be a frustrated filmmaker, or not paying attention.
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When you start a new project and they say, "Your director is going to be Joe Blo," you're hoping that Joe Blo will be the next Martin Scorsese, but it doesn't always work out that way.
A key part of the process for me is having screenings: not official test screenings, just gatherings of people, some I know and some I don't. We ask what is working and what isn't. So it's not as if I'm shutting out input.
Sometimes I would get frustrated, I'd think, "You know, this is a good book, how come no one is paying attention to it?" So it's nice to have some recognition.
I'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
After a while, you just want transportation, and things like cool cars or motorcycles are all about getting attention. I get all the attention I could ever need, so I kind of like being in a minivan and people not paying so much attention to me.
I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.
One of the reasons people love Joe Biden is he just kind of says what he thinks. He's a guy whose heart is on his sleeve, and that's one of the things people love about him.
I think the purpose of test screenings is different for the studio and for the filmmaker. For the studio, I think they want to know whether the film works or not.
Joe Lauzon is not seen as the top guy in his division, He's not the champion. Do you know how many people go f--- crazy when I saw Joe Lauzon is on the card? Because people love to watch him fight. Joe Lauzon has won more fighter bonuses than I think anybody. If you are that guy, the system works for you. But if you are not that guy, then boo f--- hoo, you don't matter.
You ask if you look good and you know people are lying. It was a depressing thing to experience. I was going to these parties where I used to be ignored and then all of a sudden people are paying attention to me.
I'm not much of a self-promoter or anything. It's not something I feel comfortable doing. But sometimes I would get frustrated, I'd think, "You know, this is a good book, how come no one is paying attention to it?" So it's nice to have some recognition. I don't write to put it in a drawer, I hope that people see it. But what am I willing to do for that? I struggle with that a little bit. I try to be accommodating, but I'm pretty much a loner. I'll say this, and it'll sound like bullshit, but it's not: I don't really pay attention to this stuff very much.
I don't always know what's going to go on in terms of the mood of the story. Sometimes I start with the mood, but sometimes I just try to work toward discovering it. But I do think often there's a mood or unsettling quality, in which the reality of the world seems to be taken away, that I really love, and it's something that I almost always unconsciously move toward.
When you write something, at first you might feel very defensive and protective of every single thing, but after a while, you just see what works and what doesn't. Sometimes you do test screenings, and an audience tells you that, or sometimes you eventually just go, 'Let's cut the joke out.'
There's this belief sometimes from people who haven't lived the trans experience that's just like, 'You should tell everyone. You owe it to them.' But the truth is, you don't know how people are going to respond. And many people don't even have the language to talk about what their trans experience is, or what it could be.
I've never felt that I was doing something for my people, except what I could to bring the accomplishments of the old ones to the attention of the world. I think the Northwest Coast style of art is an absolutely unique product, one of the crowning achievements of the whole human experience. I just don't want the whole thing swept under the carpet without someone paying attention to it.
Sometimes during the day, I consciously focus on some ordinary object and allow myself a momentary "paying-attention." This paying-attention gives meaning to my life. I don't know who it was, but someone said that careful attention paid to anything is a window into the universe. Pausing to think this way, even for a brief moment, is very important. It gives quality to my day.
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